“In the UAE’s fast-growing online market, being invisible on Google means missing out on real sales. Let’s fix that.” Online shopping is a growing trend in Dubai, and most people in Dubai are buying clothes and electronics online. There are lots and lots of e-commerce websites available; standing out from all of them is not easy. Here, SEO plays a major role because SEO helps your website appear in front of people when they search for your product on Google. As an instance, in the case of a person looking for “best shoes for kids” on Google, the SEO on your website will help your website appear at the top of the results. This article will elaborate on e-commerce SEO in the United Arab Emirates.
Smart keyword planning for the UAE market:
Online shopping in the UAE is booming, and so is the competition. Every online store is eager to show its products on Google when a user searches. That’s where smart keyword planning comes into play.
Instead of using normal terms like “buy clothes online” or “best gadgets”, try keywords that are more specific to the UAE, such as:
- “Buy abayas online in Dubai”
- “Order perfumes in Abu Dhabi”
- “affordable gifts delivery in Sharjah”
These keywords are very specific and therefore quite effective because they reach out to the potential customers who are in the buying stage. What’s more, you can combine Arabic and English keywords together in order to get both locals and expats. The real secret of targeting more shoppers in the UAE is this.
Finding profitable keywords using research tools:
It is a must to find effective keywords before inserting them into your website. Google Keyword Planner is very user-friendly, just one of the simple ways to figure out which keywords work best.
In case you use the word “online electronics UAE” as your keyword, you will receive different suggestions with monthly search numbers. Select keywords that are highly searched but have medium or low competition, are in line with what customers really want, and are compatible with your products and the locations in the UAE. Moreover, you can use some other tools such as Ubersuggest, Ahrefs, or SEMrush for more input. After creating your list, organize your keywords according to product type and city — it will facilitate your website content planning.
On-page SEO for e-commerce website:
After you have the target keywords, on-page SEO is the next step to take. It is a system that outlines the content of your website to Google. You must insert the main keyword of your page both as your title and the meta description. Also, you can enter keywords in the content of the headings (H1, H2, etc.). Moreover, one excellent idea is to create unique product descriptions for your products. Providing your site with attractive and good-quality pictures is another good idea, and of course, you can write as well. Internally link your pages, for instance, through “Related Products” or… Furthermore, if you are willing to get more sales, be certain that your website is optimized for mobile devices.
Local SEO for e-commerce websites:
Even for an internet store, a local SEO is a must-have tool that can make a difference in the sales figures, that is, delivery to certain hot spot areas and/or a physical store.
Here’s how to build your local presence:
Google business profile:
A Google Business Profile (GBP) is a complimentary service provided by Google, which makes your business visible to search queries on Google or Google Maps.
For example, if a user were to enter a query such as “clothing store near me” or “mobile shop in Dubai”, the search engine would present the user with a brief summary (or map) containing relevant business information like the name, contact details, pictures, address, and ratings.
Consistent Details:
“Consistent details” is a term that refers to the practice of maintaining the same set of business information across all online platforms. Basically, your business name, location, and phone number (which is frequently known as NAP) need to be identical across your website, your Google Business Profile web directories (such as Justdial, Bayut, or Yelp), and social media pages like Instagram, Facebook, etc.
Customer Reviews:
Get satisfied buyers to write Google reviews for your website — they play an essential role in making your store more trustworthy. In case a user looks for “best online fashion store near me”, your company may show up in the local search results.
Improving website performance with technical SEO:
A quick and seamless website is beneficial to both Google and your users. This segment is referred to as technical SEO — it focuses on the small fixes that contribute to the overall strength of your site. Resize large images and pick a reputable hosting service. Since the majority of users buy from their phones, make sure your site is compatible with all devices. Safety equals trust, which is essential for online payments. Implement a unique code that allows Google to display your product prices, reviews, and ratings. Always look for errors and missing pages on your website. An attractive and fast website not only gets better rankings but also prevents customers from exiting.
Off-page SEO and link building:
Off-page SEO means activities that you do outside your website, which help to improve your ranking on Google. In short, it is all about the reputation that you are creating outside of your website.
Guest Posting:
Writing guest posts is the process of creating and distributing content on another person’s website or blog with the aim of expressing your thoughts, getting viral exposure, and creating backlinks to your website. You can compare it to producing content as a guest author on another platform – you provide useful material, and as a result, you receive attention and visitors to your business.
Collaborate with Influencers:
The concept of working with influencers implies teaming up with social media stars who have a huge following and hold a strong sway over the audience. The promoters can, thus, expose almost unlimited numbers of prospective customers to your offerings, branding, or business. E.g., people who have already trusted them will likely trust your brand as well.
Online Directories:
Online directories refer to websites that provide information about businesses, such as their name, location, contact number, website address, and category. You can view them as a modernized version of phonebooks or business referral websites that facilitate the location of local retailers, companies, or services for customers.
Press Releases:
A press release is basically the company’s way of notifying the public and media about something significant, i.e, a new product/service, event, award, partnership, or company milestone that has been achieved.
Having quality backlinks definitely means that your website will be ranked higher in search engine results.
Using social media and video together to get the SEO result:
Watching videos has become the new trend, and users have come across new brands via Instagram, TikTok, and YouTube. As a result, it is necessary to have SEO and social media working together to pull a larger audience.
For example, using hashtags like #UAEdeals or #Dubaishopping can help you reach more people. Just before you upload your videos showing the benefits of your product or the unboxing, make them short and then share them on YouTube.
Every time you add a caption or write a description, make it a referral to your website. Also, keep the same brand design and language in all your social media channels. Such a move brings you confidence, visitors, and a longer positive effect on your SEO.
Measuring SEO performance and growth:
If you fail to measure it, you won’t be able to make it better. For this reason, it is necessary to keep track of your SEO performance. The use of Google Analytics and Google Search Console can provide you with the information you need.
Organic Traffic:
Organic traffic is the visitors who go to your site organically, that is, they have not been attracted through any paid ads but through following your link in Google search results. If anybody looks up “top skincare products in Dubai” and accesses the website through Google (without any ads), the visit is termed as organic traffic.
Keyword Rankings:
Keyword ranking refers to the position of your website on Google after a search for a specific word or phrase (which is known as a keyword). If your website is at the top of the list when users type “best real estate agency in Dubai”, then your keyword ranking for that particular phrase is #1.
Conversions:
A conversion is the time when a user of your site performs a desired action, such as purchasing a product, providing information, registering for a newsletter, or getting in touch with you.
These data keep you informed about which strategies are effective and what needs to be altered.
Common SEO mistakes to avoid:
The presence of errors, even minor ones, in SEO can have an adverse effect on your rankings or the trust that your customers place in you. A few of the most frequent mistakes, which should be avoided, are given below:
- Using keywords repeatedly (keyword stuffing).
- Copying text from other websites.
- Not verifying that your website is mobile-friendly.
- Being aware that the loading speed is slow, but still not taking action.
- Not looking for broken links or missing pages.
Small changes that you make to correct these issues can lead to a major increase in your online presence.
Action plan:
Put all these points together – here is your SEO success plan of action:
- Start by researching the best keywords for the UAE with Google tools.
- Create your titles, product pages, and blogs, and include the keywords naturally.
- If you want to improve Local SEO, it is essential that your business profile looks well-organized.
- It is basically the basics of the web to be lightning-fast, secure, and mobile-friendly.
- Links can be built through your blog, collaborations with other businesses, and listings in directories.
- Social media platforms are just a few of the many channels that you can use to get your products and videos to get more views.
- Measure your effectiveness on a monthly basis and continue making progress.
Conclusion:
SEO can be compared to a support that connects your webstore directly to the appropriate audience. In the United Arab Emirates, as the e-commerce trend is rapidly rising, a robust SEO plan will give your company a competitive advantage. You can easily draw more consumers by employing correct keywords, enhancing your website, and being present on social media. Don’t forget that SEO is a gradual process; however, the achieved results are valuable. Continue your education, keep getting better, and your online business will soon be the first to appear in Google searches — exactly the place where your customers will be able to find you.
